Read the firm
We start with how the firm already presents itself across its deck, memoranda, and existing site, and where that presentation undersells the business.
ServicesBranding
A firm that looks decided
Most professional firms have never articulated what they are, only what they do. Branding is the work of settling that, then building the system that keeps it consistent everywhere the firm appears.
What it includes
Positioning, name, wordmark, and the rules that hold them together across a deck, a memorandum, and a website.
- Positioning
- What the firm stands for, who it is for, and what it declines, written in language a principal would actually say out loud.
- Name & wordmark
- Naming where it is needed, and a wordmark built to hold up at the top of a memorandum as well as a phone screen.
- Typography & color
- A type system and palette chosen for documents and screens together, not a logo with colors attached afterwards.
- Document system
- Deck, memorandum, one-pager, and email signature templates, so the material a firm sends out looks like the firm.
- Guidelines
- The rules written down and handed over, short enough that someone will actually follow them.
How it works
Four steps, from direction to delivery
Set the direction
One direction, argued for, with the reasoning attached. Refined with you rather than presented as a menu of options.
Build the system
Wordmark, type, color, and templates produced together so they hold as a set rather than as separate files.
Hand over
Source files, guidelines, and the templates your team will use on Monday.
Next
Start with branding
Tell us about the firm and we will come back with scope, timeline, and price in writing before any work starts.